ACTIVISION PUBLISHING ANNOUNCES 10 MINUTE SOLUTION, AN UPCOMING VIDEO GAME FOR WiiTM BASED ON ANCHOR BAY ENTERTAINMENT’S HIT FITNESS DVDs
Total-Body 10-Minute Workouts for a Healthier, Fitter You!
MINNEAPOLIS, MN – MARCH 8, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) today announced an agreement with Anchor Bay Entertainment to release 10 Minute Solution, a video game for Wii™ based on the popular exercise DVDs. Coming this Spring, 10 Minute Solution will bring focused exercise activities to fitness fans with busy schedules, in an affordable and fun way.
“10 Minute Solution DVDs give users a unique fitness experience: customizable routines that fit into any lifestyle,” said David Oxford, Activision Publishing. “We’ve taken this concept and combined it with the interactivity of the Wii, creating a new kind of workout that gets results.”
10 Minute Solution combines the ease of the popular fitness DVDs with casual gaming fun. The game allows players to construct regimens from a wide variety of 10 minute routine blocks, organized into three main categories: cardio boxing, mixed games and aerobics. 10 Minute Solution is designed to captivate fitness enthusiasts and gamers alike with intense routines that play as a game, unlike other fitness games that simply have the player following a trainer on screen. The game is enhanced when played with the Wii Balance Board™, but still offers a fantastic workout without it.
“Our legions of 10 Minute Solution DVD users will tell you these simple 10 minute exercises work,” said Julie Cartwright, SVP Marketing at Anchor Bay Entertainment. “We are ecstatic to be partnering with Activision to do something progressive in the fitness gaming space.”
10 Minute Solution will be available for $19.99, a fantastic value compared to the other Wii™ fitness game options. The game is not yet rated by the ESRB. For more information visit www.activision.com.
Total-Body 10-Minute Workouts for a Healthier, Fitter You!
MINNEAPOLIS, MN – MARCH 8, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) today announced an agreement with Anchor Bay Entertainment to release 10 Minute Solution, a video game for Wii™ based on the popular exercise DVDs. Coming this Spring, 10 Minute Solution will bring focused exercise activities to fitness fans with busy schedules, in an affordable and fun way.
“10 Minute Solution DVDs give users a unique fitness experience: customizable routines that fit into any lifestyle,” said David Oxford, Activision Publishing. “We’ve taken this concept and combined it with the interactivity of the Wii, creating a new kind of workout that gets results.”
10 Minute Solution combines the ease of the popular fitness DVDs with casual gaming fun. The game allows players to construct regimens from a wide variety of 10 minute routine blocks, organized into three main categories: cardio boxing, mixed games and aerobics. 10 Minute Solution is designed to captivate fitness enthusiasts and gamers alike with intense routines that play as a game, unlike other fitness games that simply have the player following a trainer on screen. The game is enhanced when played with the Wii Balance Board™, but still offers a fantastic workout without it.
“Our legions of 10 Minute Solution DVD users will tell you these simple 10 minute exercises work,” said Julie Cartwright, SVP Marketing at Anchor Bay Entertainment. “We are ecstatic to be partnering with Activision to do something progressive in the fitness gaming space.”
10 Minute Solution will be available for $19.99, a fantastic value compared to the other Wii™ fitness game options. The game is not yet rated by the ESRB. For more information visit www.activision.com.
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